The notable landmark of Impression City is “Encore Melaka”. Set to become the future cultural icon of Melaka, Encore Melaka will stand majestically on 17 acres of land on the shores of the Straits of Malacca. The theatre, designed by China’s state-owned Beijing Institute of Architectural Design’s Chairman and Chief Architect, Zhu Xiaodi, will house 2000 seats. Inside, a state-of-the-art 360-degree rotating auditorium will be constructed by the experts of Hangzhou’s Joinus, renowned for engineering spectacular stage platforms through the harmonious integration of technology and art.
Established in 1998 and co-founded by prominent Chinese directors Zhang Yimou, Wang Chaoge and Fan Yue, the Impression Series has successfully staged nine highly sought after productions in China. The productions are meticulously crafted by weaving in local landscape and cultural elements with light and sound technologies into remarkable performances that leave the audience in awe.
Melaka’s rich history and cultural heritage drew the directors of Impression Series, who were impressed by the multicultural harmony, to set the stage for its first overseas production, aptly named “Encore Melaka”. Yong Tai was also awarded the exclusive rights to import the Impression Series into South East Asia. This is the first Impression Series to be staged outside of China, handpicked out of 150 cities who also vied for the prestigious privilege.
Targeted to be completed by the end of 2017, Encore Melaka is a monumental project with production cost valued at MYR837 million. With two to four live shows scheduled per day year round, Encore Melaka prioritizes casting local talents for the show, employing about 200 talents and up to 500 crew members per show. It is poised to become a must-see attraction for millions of tourists, spurring the growth of tourism China and Malaysia as well as generating job opportunities in Melaka.